BRAND STORY

Continuing the mission of Get Cultured Foods Vietnam, Uma’ Food was created with the aspiration to preserve and spread the values of traditional cuisine, while infusing a modern touch into every flavor. This vision gives rise to a new generation of products that are convenient and safe, yet still deeply rooted in Vietnamese identity. Beyond that, Uma’ Food aims to become a bridge bringing Vietnamese flavors to the world—where cuisine is not just about meals, but also about emotional connection and the preservation of family memories.

UMA’

U – Unique
Distinctive flavors that cannot be mistaken—signature characteristics found only at Uma’ Food.

M – Memory
Evoking warm childhood meals, filled with love and togetherness with family.

A – Authentic
Preserving the true, pure, and genuine taste of traditional cuisine.

Mission

Get Cultured Foods Vietnam strives to become a bridge between tradition and modernity, bringing the essence of Vietnamese cuisine closer to local and international communities, while contributing to a better quality of life through safe, high-quality food products rich in cultural identity.

5C Core Values

Culture – Preserving and spreading the identity of Vietnamese cuisine
Care – Commitment to quality and safety in every product
Creativity – Creative fusion of tradition and modernity
Community – Responsibility toward the community and sustainable development
Credibility – Transparency and trustworthiness in all activities

Vision

To lead in traditional food products
To bring Vietnamese flavors to the world